You have seen it all before.
The email about the dress you almost bought. Then the follow-up about the dress you almost bought, with a small discount. Soon, a slightly more urgent email about the dress you almost bought, with a slightly larger discount. Eventually the “we miss you” note a month later. Or maybe its the product recommendations underneath your shipping confirmation or the retargeting advertisement waiting for you on a recipe website three days later.
It gets to be too much, after a while, and spoils the fun of browsing in your free time.
At Agnes Piersanti, we are not doing any of that.
The short version of how we regard your inbox – as your private space that we shall respect.
This means that:
We won’t email you because you looked at a piece on the website and did not buy it. We do not track which pages you visit. Or run advertisements that follow you across other sites. We do not buy email lists, rent them, or share yours.
We won’t put your name in a subject line in order to feel personal. From our perspective, this does not make us seem more attentive; it just makes us seem less genuine.
Further, we won’t write subject lines designed to alarm you. There is no “last chance”. There is no “urgent matter”. The beautiful cashmere cardigan you were contemplating will still be here on Monday, and because it’s going to be knitted specifically FOR you - when you order it - there’s no risk of it being out of stock.
Also: we will not email you more than once a week. Yes, order confirmations and shipping notes arrive when they need to; otherwise, you’ll hear from us on Friday mornings, and only then. A weekly cadence is when we will share all the new-news of the week with you, what new styles launched, what we’re up to in the design studio, where we’ll be popping up next with a trunk show, etc.
Most critically: we will not sell your data, share it with advertisers, or pass it to any party we have not told you about. Your name and your email address are what we have, and what we asked for. We do not need anything else.
When you no longer want to hear from us, the unsubscribe link is at the bottom of every email. It works the first time you click it. No second confirmation. No survey about why you are leaving. No appeal from the founder.
And that’s the whole list.
What we WILL do is to write you a letter once a week, on Friday mornings. Sometimes about a new piece that we are introducing, sometimes about the design studio, sometimes about a place we visited or a styling inspiration that we want to share. You opted-in because you wanted to hear from us, so we shall strive to make each letter worth opening.
Our brand’s heritage resides in a slower time, and we are committed to preserving that spirit. A time when words were more carefully chosen, when all angles were considered, when one honors their word. Perhaps a tad old-fashioned, but also a breath of fresh air from the crazy modern world we all live in. Here, things will move a bit slowly, and thoughtfully.
So if we ever fall short of any of this, write to us at studio@agnespiersanti.com and tell us.
We read every note, and your voice matters to us.
Michelle & Cait
